A Delhi fertility clinic came to us running on tools that were never built for fertility work. They had no in-built way to track enquiries and follow-up. Their patient data did not line up cleanly across systems.
The clinic needed two things. First, real customization for how a fertility practice runs, not a generic template. Second, a proper customer system, because enquiries and follow-up were living in spreadsheets and staff memory. On top of that, patient data did not map cleanly between the tools they used, so records were hard to trust.
We built an IVF-specific CRM inside the platform, shaped around how a fertility clinic actually works: enquiry capture, lead stages, follow-up and a clear link between a lead and the patient record. We also worked through their patient-data mapping as part of the data migration so information lined up correctly across the system.
The clinic now runs enquiries and follow-up in one place instead of scattered sheets. Their records map cleanly so staff can rely on what they see. The fertility CRM they were missing is now part of their daily workflow.
This is the Vitrify pattern. Every feature we ship starts as a real requirement from a working clinic.
Tell us how your clinic works and we will show you how Vitrify adapts to it.
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